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2012 Data Summary on Participating European Mobile Operators

For the U.S. Commercial Service’s

Platinum Key Service for U.S. Mobile Technologies SMEs

The most recent available data on the European mobile market reflected 3.6% growth in 2010, 288 million devices, and a total value of $28.3 billion. Market expansion is expected to accelerate in the coming years, requiring companies to offer new technologies to meet consumer demand by delivering information faster and in new and innovative ways. As smartphones become more diffused in the market and initiatives like the European Digital Agenda push for ICT growth, the European mobile market is forecast to grow by 38.9% to reach $39.3 billion by 2015. The number of devices is expected to reach 359.6 million.

Belgium

Bulgaria

France

Germany

Greece

Ireland

Israel

Italy

Portugal

Romania

Spain

Sweden

Turkey

Ukraine

Belgium

Smartphone penetration = 22%
*Additional country-specific market information

1.

Proximus (Belgacom)

5.1 million users

 

In 1992 Belgacom, an autonomous public-sector company, replaced the original national telegraph and telephone company of Belgium. In 1994 the Proximus cellular network was launched and entrusted to the Belgacom Mobile subsidiary. Proximus was the first Belgian mobile operator to offer its customers internet access via GPRS and also became the first in Belgium to offer 3G services in 2005. As of 2010, Belgacom’s subsidiaries (Proximus, Telindus, and Skynet) are fully integrated into the Belgacom Group.

 

Bulgaria

Smartphone penetration = 9%
*Additional country-specific market information

1.

Vivacom

2.3 million users

 
 

France

Smartphone penetration = 41%
*Additional country-specific market information

1.

Orange

26.2 million users

Also active in Armenia, Austria, Belgium, Botswana, Cameroon, Cote d’Ivoire, Egypt, Spain, France, Guinea, Guinea-Bissau, Guinea Equatorial, Iraq, Jordan, Kenya, Liechtenstein, Luxembourg, Madagascar, Mali, Morocco, Mauritius, Moldova, Niger, Uganda, Poland, Portugal, Central African Republic, Democratic Republic of Congo, Dominican Republic, United Kingdom, Romania, Senegal, Slovakia, Switzerland, Tunisia.

In 2011 revenue was €45.3 billion (€21.6 billion from France, €3.9 billion from Spain, €3.6 billion from Portugal, €8.5 billion from the rest of the world, €6.7 billion from enterprises, and €1.1 billion from international operators and shared services). Orange is the France Telecom-Orange Group’s single brand for Internet, television, mobile, and all digital services in France and in the majority of the countries where the company operates. Orange Business Services is the brand of business services offered throughout the world. France Telecom is the third largest mobile carrier and the number one ADSL Internet access provider in Europe and is one of the global leaders in telecommunication services.

2.

SFR

21.5 million users

 

Revenues in 2011 were €12.2 billion. SFR advertises itself as providing “the entire universe of mobile phones, mobile subscriptions, and internet subscriptions (ADSL and fiber).” In addition to its mobile clients, SFR has more than 5 million internet subscribers and more than four million WiFi hotspots in France.

 

Germany

Smartphone penetration = 41%
*Additional country-specific market information

1.

T-Mobile (Deutsche Telekom)

38 million users

Also active in Austria, Croatia, Czech Republic, Germany, Hungary, Macedonia, Montenegro, the Netherlands, Poland, Slovakia, the United Kingdom, the United States, Puerto Rico, US Virgin Islands

 

Greece

Smartphone penetration = 24%
*Additional country-specific market information

1.

Cosmote (OTE Group)

7.9 million users

Also active in: AMC in Albania, GLOBUL in Bulgaria, and Cosmote in Romania

2.

Wind (with Q-Telecom)

3.2 million users

 

3.

Vodafone

4.1 million users

 
 

Ireland

Smartphone penetration = 43%
*Additional country-specific market information
n

1.

Vodafone Ireland

2.26 million users

 

2.

Meteor

1.1 million users

 
 

Israel

Smartphone penetration = 28%
*Additional country-specific market information

1.

Pelephone

2.4 million users

 

2.

Cellcom

3.4 million users

 

Italy

Smartphone penetration = 47%
*Additional country-specific market information

1.

TIM (Telecom Italia)

31.7 million users

Also active in Argentina, Brazil

Founded in 1994, Telecom Italia offers technological infrastructures and platforms in which voice and data are converted into advanced telecommunications services - as well as the latest ICT and Media solutions. These tools cater for the Group's as well as the country's growth. The company reported revenues of 7,392 million € in the first quarter of 2012 and is the largest mobile operator in Italy.

2.

Wind

20.8 million users

Also active in Greece, Canada

Founded in 1997, Wind Telecommunications SpA is one of the few operators in Europe to offer integrated fixed, mobile and Internet. WIND is the third Italian mobile operator. The company continues to be the leading alternative operator on the fixed telephony market in Italy with over 3.09 million voice customers, of which 2.35 million are direct access, and 2.07 million broadband customers as of September 30, 2011.

 

Portugal

Smartphone penetration = 15%
*Additional country-specific market information

1.

Optimus - Comunicações, SA

2.7 million users

 
 

Romania

Smartphone penetration = 9%
*Additional country-specific market information

1.

Orange

10.27 million users

Also active in: France, UK, Spain, Armenia, Austria, Cameroon, Cote d’Ivoire, Jordan, Madagascar, Mali, Mauritius, Moldova, Poland, Portugal, Slovakia, Switzerland, Uganda, Tunis, Equatorial Guinea, Vanuatu

Orange România is Romania's largest GSM network operator. It is the subsidiary of Orange SA, which is now fully owned by the France Télécom Group. They are the main mobile phone operators in Romania, with a market share of almost 38% of the total market (Active and Inactive).

2.

Romtelecom/Cosmote

6.6 million users

Cosmote also active in: Greece

Cosmote is the third largest mobile phone operator in the country, following Orange Romania and Vodafone Romania; It started operations under the brand name Cosmorom, but was re-branded as Cosmote România in 6 December 2005, after the takeover by the Greek Cosmote in August 2005. Cosmote officials believed that there was room for Cosmote România in the market of Romania where mobile penetration was growing fast, so they prepared for an aggressive come back at the end of 2005, with the aim of extending its poor network coverage to match rival operators and providing affordable services to gain customers. After acquiring Zapp Mobile Cosmote Romania has launched 3G services and mobile broadband Internet that can be purchased in 11 cities and are available in 300 localities. Subscriptions for data transfer speeds are up to 21.6 Mbit/s.

 

Spain

Smartphone penetration = 50%
*Additional country-specific market information

1.

Movistar (Telefonica)

21.5 million users

Czech Republic, Germany, Ireland, Italy, Spain, United Kingdom, Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, United States

 

Sweden

Smartphone penetration = 75%
*Additional country-specific market information

1.

TeliaSonera

5.24 million users

Also active in: Finland, Norway, Denmark, Estonia, Latvia, Lithuania, Spain, Moldova, Russia, Turkey, Azerbaijan, Tajikistan, Uzbekistan, Kazakhstan, Georgia, and Nepal

Founded in the 1850s, TeliaSonera is one of the inventors of mobile communications and founders of GSM. It is Europe’s fifth largest telecom operator with 172 subscriptions altogether. The company offers fixed line and mobile telephony as well broadband Internet services. Sales reached USD 15 billion in 2011 – mobile services represent 49% of sales.

 

Turkey

Smartphone penetration = 17%
*Additional country-specific market information

1.

Turkcell

35.5 million users

Northern Cyprus

GSM-based mobile communication in Turkey began when Turkcell commenced operations in February 1994. Since then, it has continuously increased the variety of its services based on mobile audio and data communication, as well as on its quality levels and as a result, its number of subscribers. As of September 30, 2011, Turkcell has made 7.9 billion US dollars worth of investments (including 2G and 3G licenses) in Turkey

2.

Vodafone Turkey

17.5 million users

 

Part of Vodafone Group as of 2006, Vodafone Turkey is the 2nd largest mobile communications company in Turkey and is known as the operator most preferred by consumers.

3.

Avea (Turkish Telecom)

13 million users

 

The sole GSM 1800 mobile operator of Turkey founded in 2004. Being driven by a spirit of innovation, Avea, the youngest operator of Turkey, has a nationwide customer base of 12.5 million as of the third quarter of 2011. Offering services to 97.4% of Turkey's population through its next generation network, the company is growing fast both in the corporate and individual services with the brand "Avea" and constantly investing in technology and infrastructure as well as in its management and around 2,700 employees. Having roaming agreements with 656 operators in 201 countries, the company continues to expand its roaming partnerships.

 

Ukraine

Smartphone penetration = 8.9%
*Additional country-specific market information

1.

Kyivstar

5 million users

 

Kyivstar has the biggest number of subscribers in Ukraine. In October 2010, the company merged with Beeline-Ukraine and became part of Vimpelcom Ltd. Kyivstar provides voice and data services through the full range of technologies in wireless and fixed networks, including broadband Internet access for individuals and households, small and medium enterprises, and corporate services and converged multi-service solutions for large and national companies. Services are provided under the brands Kyivstar, Djuice and Kyivstar Business.