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Consumer Goods

Report Highlights

(for full report, please access our Market Research Library)

Pet Products Industry
Japan is the world’s second largest market for pet products after the United States.  The market was estimated to be about US$1.9 billion in Japanese Fiscal Year  (JFY) 2010.  The market is expected to continue growing as Japanese pet owners spend more on their pets.  Major industry trends are increasing numbers of indoor pets, growing popularity of small dogs and an increasing number of elderly dogs and cats.  The market is highly competitive due to low priced imports from other Asian countries.  Opportunities exist for high-quality, high-end, unique U.S. pet products that address the trends noted above.

Precious Metal Jewelry (please see “Jewelry & Luxury” industry page)

Housewares Products
While the global economic contraction has impacted the Japanese consumer goods market in the last two years there are still good market opportunities U.S. manufacturers should be aware of, especially in kitchenware and cooking-related goods. Japanese consumers’ increasing consciousness of both health and cost savings has led to the growing popularity of “uchishoku” or home-cooked meals. Consumers are looking for unique and convenient housewares and high-quality imports with distinguished designs and colors are much sought-after. This report will provide an overview of the Japanese housewares market focusing on kitchen/tableware and cooking-related items and examines the potential for U.S. products.

Fitness Equipment Market
Japan’s fitness equipment market has been driven by increasing health consciousness among middle aged Japanese and the wellness trend among women who are increasingly taking up exercise.  A primary driver of this has been the rising number of Japanese classified with “metabolic syndrome.”  In 2007, this number reached 20 million, accounting for 34.9% of those between ages 40 and 74.  Fitness clubs are providing new fitness exercising programs to help meet the demand from this growing demographic.



Tokyo International Gift Show (September 4-6, 2013/February 2014) http://www.giftshow.co.jp/english/76tigs/index.htm

Rooms (September 9-13, 2013/February 2014) http://www.roomsroom.com/

Tokyo Health Industry Show (March 12-14, 2014) http://www.this.ne.jp/ (English will be available later)

Japan Pet Fair - Osaka (To be announced) http://www.jppma.or.jp/english/index.html

Int’l Premium Incentive Show/Formal Gift Fair (October 16-28, 2013/April 2014) http://www.premiumshow.jp/

Ambiente/Interior Lifestyle (June 5-7, 2013; October 2013)http://www.interior-lifestyle.com/en/top.php

IFFT interior lifestyle living Show (June 2013/October 2013) http://www.ifft-interiorlifestyleliving.com/en/

ISOT International Stationery & Office Products Tokyo (June 26-28, 2013) http://www.isot.jp/en/Home/

Tokyo International Book Fair (July 4-7, 2013) http://www.bookfair.jp/en/Home

interpets (August 22-25, 2013) http://www.interpets.jp/en/ 

Japan DIY Homecenter Show (August 29-31, 2013) http://www.diy-show.jp/2013/e/index.html

Diet and Beauty Fair Asia 2013 (September 9-11, 2013) http://www.dietandbeauty.jp/en

GARDEX Garden Expo Tokyo (October 9-11, 2013) http://www.gardex.jp/en/


Unit Chief: Kevin Chambers

Cosmetics & Toiletry Goods, Personal Care Products, House Care Products, Toys and Games, Food & Beverages for Foodservice Industry: Chris Yoshiyuki Ono

Books, Furniture, Processed food for retail, Educational materials for consumers (except platforms/networks and solutions), Household Appliances: Minae Suzuki

Gifts, Cookware Utensils/Kitchenware, Pottery, Crafts and Hobbies, Pet Products, Fitness Equipment, Lawn & Garden, DIY Products, Musical Instruments, School & Office Supplies: Yoshiko Okamoto