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Energy Industry

Trade Event: 29th NOA Conference (May 22, 2014)

Commercial Service Japan announces the 29th NOA Conference – a one-on-one business matchmaking event between U.S. firms and Japan’s electric power utilities and suppliers – to be held on May 22, 2014 in Tokyo, Japan. This is an opportunity for representatives of U.S. suppliers of non-fuel materials and equipment and their Japanese agents to sit down in individual meetings with procurement managers from Japan’s 12 Japanese electric power companies (10 major utilities and 2 wholesalers), all in one place. Do not miss this important event!

Details are as follows:

Date: Thursday, May 22, 2014

Time: 9:00 a.m. – 6:00 p.m. (approximately)

Venue: Tokyo American Club (Address: 2-1-2 Azabudai, Minato-ku, Tokyo 106-8649, Japan)

Program (tentative):

  • Registration
  • Opening Remarks (U.S. Embassy, Tokyo)
  • Opening Remarks (Representative from Japanese electric utilities)
  • One-on-one Business Meeting begins
  • Lunch
  • One-on-one Business Meeting continues
  • Closing Remarks (Secretariat of the conference)

About the NOA Conference:

The first NOA Conference took place in Tokyo, Japan in July 1995, following a successful procurement seminar held in New Orleans in September 1994 by Japanese electric utilities and jointly organized by the U.S. Departments of Commerce and Energy. At that time, representatives from 12 Japanese electric power providers and representatives from U.S. suppliers participated in the seminar. To maintain the enthusiasm shared by the U.S. and Japanese attendees at that first 1994 seminar, the New Orleans Association (NOA) was formed and the Department of Commerce began holding regular NOA conferences. These conferences usually consist of annual, half- or full-day events in Tokyo, hosted by CS Tokyo and consisting of keynote speeches, name card exchange, a networking lunch or reception, and one-on-one business matchmaking meetings. The NOA Conference was suspended in 2011 and 2012 in the wake of the March 2011 earthquake and tsunami, and reconvened in 2013. We continue the 29th NOA Conference in 2014, with more focus on business matchmaking sessions.

Participation Fees:

Fees will be calculated at the closing of registration, which is February 28, 2014, and will be shared equally by the U.S. firms (number of participants).


  • We expect most, if not all of the participating power companies to provide their general procurement needs as they approach this conference. We will post those requirements on this website as soon as we learn them from the utilities.
  • Some screening is necessary in order to set up the individual matchmaking meetings. In order for the utilities to understand the products and services being offered, U.S. firms are asked to fill out the application forms.

For registration, please click here:

Contact: Takahiko Suzuki, Commercial Specialist, Commercial Service Japan, U.S. Embassy Tokyo (Email: takahiko.suzuki@trade.gov)

Highlights of USDOC Certified World Smart Energy Week 2014 (U.S. Pavilion at Fuel Cell Expo)

Venue:  Tokyo Big Sight, Tokyo, Japan
Date:    February 26 to February 28, 2014

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Exhibitors, visitors, and members of the press pack the main thoroughfare, stairs, and walkways above the stage at Tokyo Big Sight East Hall to watch the Opening Ceremony and Tape-cut at World Smart Energy Week 2014 (WSEW), Asia’s premier renewable energy trade show. WSEW boasted over 2,000 exhibitors and 90,000 visitors from around the world. (Feb. 26, 2014)

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U.S. Ambassador to Japan Caroline Kennedy makes remarks at WSEW Opening Ceremonies, highlighting the cutting edge technologies on display and encouraging international partnerships. (Feb. 26, 2014 at Tokyo Big Sight)

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Ambassador Kennedy tours the show floor at WSEW.

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Ambassador Kennedy meets with the U.S. exhibitors at the U.S. Pavilion to learn about their “smart” technologies and encourage their efforts in Japan and around the world. 75 U.S. firms exhibited at WSEW in eight differed co-located sub-shows covering solar, wind, smart grid, eco-building, fuel cells, and energy storage.

WSEW 2014 consisted of the following concurrent 8 energy events:

  • PV Expo 2014 (7th International Photovoltaic Power Generation Expo)
  • PV System Expo 2014 (5th International Photovoltaic Power Generation System Expo)
  • FC Expo 2014 (10th International Hydrogen & Fuel Cell Expo)
  • Battery Japan (5th International Rechargeable Battery Expo)
  • 4th International Smart Grid Expo
  • 4th Eco House & Eco Building Expo
  • Enetech Japan 2014 (5th Processing Technology Expo)
  • Wind Expo 2014 (2nd International Wind Energy Expo & Conference)

The U.S. Commercial Service (USCS) in Japan hosted a booth in the U.S. Pavilion inside FC Expo 2014 to provide exhibitors with assistance and business counseling on Japan’s renewable energy and environment sectors.

Previous Reports:
- Renewable Energy (Country Commercial Guide 2013)
- Smart Grid
- Solar Photovoltaic

Show Organizer:

Reed Exhibitions Japan http://www.wsew.jp/en/

For more information please contact:
Misa Shimizu Commercial Specialist, CS Japan
Email:  misa.shimizu@trade.gov
Telephone:  81-3-3224-5078, Fax: 81-3-3224-5064


Unit Chief: Gregory Briscoe
Takahiko Suzuki, Commercial Specialist, Email: takahiko.suzuki@trade.gov
Misa Shimizu, Commercial Specialist, Email: misa.shimizu@trade.gov