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Energy Industry

【Trade Events】

World Smart Energy Week 2015 (WSEW)
in Tokyo from February 25-27, 2015

It is an international mega-show that covers all aspects of “smart” energy: solar, wind, smart grid, batteries, and fuel cells.  WSEW is a USDOC Certified Trade Fair and features over 2,100 exhibitors and close to 100,000 visitors from around the world.  CS Japan will have the US Pavilion in two areas! Fuel Cell Expo and Wind Expo. We urge you to exhibit in the U.S. Pavilions, which come with special services such as Market Briefing, individual counseling by Commercial Specialists, meeting space, Wi-Fi Internet access, and free drinks. CS Japan staff will be on-site to help U.S. exhibitors.

New for 2015 WSEW is the Energy Liberalization Expo. To learn more, please access the show website here.  Also, flyers for individual subsector exhibitions can be found at these links:

We are featuring a CS Showtime Program on February 25-27 -- a great platform for U.S. companies to meet with U.S. Commercial Service representatives from other Asian countries such as Korea, Taiwan, and Singapore: One stop for many markets.

As an exciting addition this year, we are also staging U.S. –Japan Renewable Energy Policy Business Roundtable, which is scheduled to be held in Tokyo on Feb. 23, 2015. This Roundtable is an event that brings U.S. and Japanese firms in the renewable energy and energy efficiency sectors together to discuss policy developments in both countries, to develop partnerships, and to provide input to policy makers. So WSEW exhibitors will have opportunities to participate in the Roundtable, and meet with Japanese Ministry officials and potential partners. As a special incentive, the Roundtable participants will also have a VIP badge to the WSEW shows and keynote speeches.

Click here for the flyer and mark your calendar to participate in these two great events!

For further information, contact Commercial Specialists listed below:

Misa Shimizu

Minae Suzuki


30th NOA Conference (May 21, 2015)

Commercial Service Japan announces the 30th NOA Conference – a one-on-one business matchmaking event between U.S. firms and Japan’s electric power utilities and suppliers – to be held on May 21, 2015 in Tokyo, Japan. This is an opportunity for representatives of U.S. suppliers of non-fuel materials and equipment and their Japanese agents to sit down in individual meetings with procurement managers from Japan’s 12 Japanese electric power companies (10 major utilities and 2 wholesalers), all in one place. Do not miss this important event!

Details are as follows:

Date: Thursday, May 21, 2015
Time: 9:00 a.m. – 6:00 p.m. (approximately)
Venue: Tokyo American Club
(Address: 2-1-2 Azabudai, Minato-ku, Tokyo 106-8649, Japan)

Program (tentative)

09:00: Registration
09:30: Opening Remarks (U.S. Embassy, Tokyo)
09:45: Opening Remarks (Representative from Japanese electric utilities)
10:00: One-on-one Business Meeting begins
12:00: Lunch
13:00: One-on-one Business Meeting continues
17:50: Closing Remarks (Secretariat of the Conference)

About the NOA Conference:

The first NOA Conference took place in Tokyo, Japan in July 1995, following a successful procurement seminar held in New Orleans in September 1994 by Japanese electric utilities and jointly organized by the U.S. Departments of Commerce and Energy. At that time, representatives from 12 Japanese electric power providers and representatives from U.S. suppliers participated in the seminar. To maintain the enthusiasm shared by the U.S. and Japanese attendees at that first 1994 seminar, the New Orleans Association (NOA) was formed and the Department of Commerce began holding regular NOA conferences. These conferences usually consist of annual, half- or full-day events in Tokyo, hosted by CS Tokyo and consisting of keynote speeches, name card exchange, a networking lunch or reception, and one-on-one business matchmaking meetings. The NOA Conference was suspended in 2011 and 2012 in the wake of the March 2011 earthquake and tsunami, and reconvened in 2013. We continue the upcoming 30th NOA Conference in 2015, with more focus on business matchmaking sessions.

Participation Fees:

Fees will be calculated at the closing of registration, which is February 27, 2015, and will be shared by the U.S. firms and the Japanese utilities (number of participants).


  • We expect most, if not all of the participating power companies to provide their general procurement needs as they approach the Conference. We will post those requirements on this website as soon as we learn them from the utilities.
  • Some screening is necessary in order to set up the individual matchmaking meetings. In order for the utilities to understand the products and services being offered, U.S. firms are asked to fill out the application forms.For registration, please click here:

Contact: Takahiko Suzuki, Senior Commercial Specialist, Commercial Service Japan, U.S. Embassy Tokyo
Email: takahiko.suzuki@trade.gov


Unit Chief: Gregory Taevs
Takahiko Suzuki, Commercial Specialist, Email: takahiko.suzuki@trade.gov
Misa Shimizu, Commercial Specialist, Email: misa.shimizu@trade.gov

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