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Information and Communication Technology (ICT)


(for full report, please access our Market Research Library)

Cloud Computing Market (September 2011)
Cloud computing represents a significant shift in business and economic models for the provision and use of information technology (IT). The March 2011 northern Japan disasters have had a significant impact on the Japanese economy and lowered incentives for investment in enterprise IT solutions. In spite of possible security risks, more companies have started to consider using cloud services thanks to their greater flexibility, increased storage potential, and lower cost. Cloud computing is gaining attention in Japan among both private enterprises and the public sector. The market for cloud services in Japan is estimated to increase to $860 million in 2011, a 45.6 percent increase over the previous year.

Japan: Tablet Computing Market (July 2011)
The recent explosive growth in popularity for tablet computing devices in Japan shows these devices are attracting more and more interest in both Japan’s business and consumer markets. Although the penetration rate for tablet devices within the overall mobile device segment in Japan is still relatively low, unit sales in 2011 reached 1.42 million units, nearly triple the number sold the previous year. Some local industry researchers are even predicting tablet devices will totally replace notebook computers in Japan by 2015. There is also increasing demand for tablet devices within the Japanese e-book market. For U.S. firms interested in the Japanese tablet device market, market-proven entertainment, education and business applications for such devices are in particularly high demand.

Japan: Smartphone Market (Feb 2010)
ecent explosive growth in popularity for smartphones in Japan, both smartphone devices and applications are attracting more attention in Japan’s business and consumer markets. Although the penetration rate of smartphone devices is still relatively low, unit sales in 2008 reached 1.6 million units, a 68% increase from the previous year. From 2009 to 2012, the annual growth rate for the Japanese smartphone device market is predicted to increase between 20 and 30%. There is also demand among Japanese mobile service operators for more smartphone software choices as a means to gain market share and increased average revenue per unit (ARPU). For U.S. firms interested in the Japanese market, market-proven business applications for smartphones are in particularly high demand. Japan possesses a good foundation for the smartphone applications market since there is increasing demand for programs that enable users to do office work anywhere on mobile devices.

Small Software Applications for Web Technologies (Web Widgets)
Widgets are small software applications that allow users to manipulate graphics and information online. The Japanese Widget market is just emerging and Japanese marketing companies and corporate marketing divisions are particularly interested in the marketing experiences of U.S. internet advertising networks that use Widgets to reach a vast audience of online consumers. Japanese computer users are spending an increasing amount of time in front of computers. Web usage time among all Japanese increased 18 percent from 2007 to 2008. In addition, the number of Japanese users of Japan’s largest social networking site Mixi, exceeded 10 million recently. Widgets are gaining increasing attention within the local marketing industry as a tool to reach millions of these computer users.



Japan Electronics and Information Technology Industries Association (JEITA)
Japan Electronic Products Importers Association (JEPIA)

Japan Information Processing Development Corporation (JIPDEC)

CSAJ/Computer Software Association of Japan

Communications and Information network Association of Japan

Mobile Computing Promotion Consortium

Ministry of Public Management, Home affairs, Posts and Telecommunications

NTT International Procurement


American Electronics Association (AeA)
Telecommunications Industry Association

Information Technology Association of America

Semiconductor Equipment and Materials International (SEMI)

Software and Information Industry Association (SIIA)

US Internet Industry Association (USIIA)


Commercial Specialist: Rika Saito
Commercial Assistant: Atsuko Shimada