Announcing the American Motor Fair at ODAIBA MOTOR FES
The Japan Automobile Manufacturers Association, Inc. (JAMA) (Chairman: Akio Toyoda) and the ODAIBA MOTOR FES Magazine Alliance (Kodansha BC, Kotsu times Sha, San-eishobo Publishing, Motor Magazine, Geibunsha, and Boston Incorporated) have announced that the “American Motor Fair” will be held as a part of the ODAIBA MOTOR FES, which is a pre-event to the 43rd Tokyo Motor Show 2013.
“American Motor Fair” will be held on November 16 (Sat) and 17 (Sun) at MEGA WEB in Odaiba, Tokyo. This event targets younger generation (20’s and below) visiting the Odaiba area, and aims to create an opportunity for them to see and experience American automobiles and motorcycles, and to raise their interest in motor vehicles overall.
Participating manufacturers are Fiat Chrysler Japan, Ford Japan, General Motors Japan, Harley-Davidson Japan, and Tesla Motors. Visitors will be able to enjoy a wide range of vehicles – from luxury cars to sports cars, and motorcycles. Cars will also be available for test rides around the MEGA WEB course. Admission and test rides are free, but the number of seats are limited.
2. American Motor Fair Opening Ceremony
3. Test rides
4. Other events
U.S. Embassy Tokyo
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While the U.S. continues to dominate the Japanese market for large motorcycles, overall motorcycle sales have been declining, with production hitting 380,242 units in 2010. The current favorable exchange rate makes imports from the U.S. relatively inexpensive for Japanese consumers. U.S. motorcycle manufacturers with cutting edge technology have a good opportunity in the Japan market.
Business Aviation Industry
The business aviation market in Japan remains largely untapped and so far relatively underdeveloped. Only a handful business aircraft are owned and used in Japan. Despite Japan’s economic power and global business activities, Japanese companies continue to face regulatory, logistical, cultural, and attitudinal hurdles to using business aircraft to visit customers or company facilities worldwide.
Japan’s space industry has long been known for applying its world-class industrial and technological know-how toward research and development (R&D). Now, Japan’s space industry is turning its focus from R&D to the commercialization of space technology. The Basic Space Law was enacted in 2008 and Japan is seriously taking steps to foster its space industry. Global demand for satellites is expected to increase especially in developing countries, and Japan hopes to export satellites to these countries. The Japanese transporter referred to as the H-II Transfer Vehicle (HTV) supports the International Space Station (ISS). Japan wishes to increase its role in the ISS to fill spaceflight gaps linked to the retirement of the National Aeronautics and Space Administration (NASA) Space Shuttle. U.S. manufacturers that can supply parts for satellites and the HTV should consider entering this market.
Automotive Parts Industry
The automobile industry is Japan’s primary manufacturing sector. Global demand for Japanese autos is virtually certain to grow in the long term on the basis of existing sales networks and future technologies, with emerging economies holding the best growth prospects. Due to the current global economic slowdown, sales of automobiles and auto parts have temporarily dropped precipitously, and as Japan’s traditional purchasing practices are forced to evolve as a result, opportunities for U.S. auto parts manufacturers to conduct business with Japanese auto manufacturers are increasing. Key areas of current market demand include modularization,
environmental technologies (including electric and hybrid systems), and safety. U.S. auto parts manufacturers with state-of-the-art technologies in the areas of "next-generation" transportation systems, transportation safety, traffic accident reduction, theft-resistance, and electronic components should consider entering this market.
Japanese Ministry of Land, Infrastructure and Transport
Japan Automobile Manufacturers Association
Japan Automobile Importers Association
The Society of Japanese Aerospace Companies
Japan Boating Industry Association