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Travel & Tourism – Senior Travel Market (January 2012)
Japan continues to be a major source of inbound travelers and contributed the fourth largest number of visitors to the U.S. in 2010. Within the Japanese outbound travel market, the senior travel segment has good growth potential for U.S. firms and destinations. While the size of the Japanese population continues to decrease, the number of people aged 60 and over has been steadily increasing. Projections indicate that by 2015, one out of every three people in Japan will be over the age of 60. The Japanese senior segment, especially baby boomers born between 1947 and 1949, was strongly influenced in their youth by American music, film and TV. As a result, these baby boomers, especially Japanese males, have a favorable impression of American lifestyle and culture. These seniors have time, money and energy to spend on leisure travel and are the best match for long-haul destinations such as those in the United States. Personal health is a major concern for senior travelers when they are abroad. If this concern can be addressed, more senior Japanese people will choose overseas destinations, including America, for their holidays.
U.S. Department of Commerce, Office of Travel & Tourism Industries (OTTI)
U.S. Travel Association
Japan Tourism Agency
Japan Association of Travel Agents (JATA)