Travel & Tourism
JATA “TABIHAKU” Travel Showcase 2013 – Brand USA Pavilion
Dates: September 12 – 15, 2013
In 2013, Brand USA, Visit USA Committee Japan and the U.S. Travel Association (UST), in cooperation with CS Tokyo, will organize a Brand USA Pavilion. As the largest foreign national pavilion at the JATA “TABIHAKU” Travel Showcase 2013, the Showcase and Pavilion will be held from September 12 – 15, 2013. The JATA “TABIHAKU” Travel Showcase is the largest travel and tourism trade show in Japan and more than 120,000 people are expected to attend the four-day event including over 37,000 travel trade and press. This year for the first time, the show is also designated by the U.S. Department of Commerce as a “Certified Trade Fair” for a record number of U.S. exhibitors.
For more information, please contact the Brand USA Pavilion organizer, Brand USA/B-FOR International.
(For a full report, please access our Market Research Library.)
Travel & Tourism – Senior Travel Market (January 2012)
Japan continues to be a major source of inbound travelers and contributed the fourth largest number of visitors to the U.S. in 2010. Within the Japanese outbound travel market, the senior travel segment has good growth potential for U.S. firms and destinations. While the size of the Japanese population continues to decrease, the number of people aged 60 and over has been steadily increasing. Projections indicate that by 2015, one out of every three people in Japan will be over the age of 60. The Japanese senior segment, especially baby boomers born between 1947 and 1949, was strongly influenced in their youth by American music, film and TV. As a result, these baby boomers, especially Japanese males, have a favorable impression of American lifestyle and culture. These seniors have time, money and energy to spend on leisure travel and are the best match for long-haul destinations such as those in the United States. Personal health is a major concern for senior travelers when they are abroad. If this concern can be addressed, more senior Japanese people will choose overseas destinations, including America, for their holidays.
U.S. Department of Commerce, Office of Travel & Tourism Industries (OTTI)
U.S. Travel Association
Japan Tourism Agency
Japan Association of Travel Agents (JATA)
CS JAPAN CONTACTS