SCOVER-2013-Wordmark-03_graphics

Agenda

Monday, September 16

9:00AM – 5:00PM

Business to Business Appointments with Foreign Buyers
Location: University Room

1:00PM – 5:00PM

Early Registration
Location: Conference Foyer

2:00PM – 5:00PM

Commercial Diplomat Appointments
Location: Congressional Room

6:00PM – 8:00PM

Opening Reception
Welcome Remarks:

Nancy McFarlane
, Mayor of Raleigh
Presentation of Export Achievement Certificates to Thorlo, Inc.:

Antwaun Griffin,
Deputy Assistant Secretary for Domestic Operations, U.S. Commercial Service
Location: State Ballroom

Tuesday, September 17

7:30AM - 8:30AM

Registration and Continental Breakfast
Location: Conference Foyer

8:30AM – 9:30AM

Welcome Remarks:
Wayne Cooper
, Chair, North Carolina District Export Council
Greg Sizemore
, Director, U.S. Commercial Service Offices in North Carolina
Opening Remarks and Presentation of Export Achievement Certificates to Urban Planet and LORD Corporation:

Antwaun Griffin,
Deputy Assistant Secretary for Domestic Operations, U.S. Commercial Service
The Honorable David Price
, U.S. House of Representatives
Location: State Ballroom

9:30AM – 10:30AM

Global Overview
Moderator
: Chris William, Host of Carolina Business Review
Jay Bryson
, Managing Director and Global Economist, Wells Fargo
Ryan McManus
, Global Growth and Strategy Leader and COO of the Strategy and Transformation Consulting Practice, Accenture
Location: State Ballroom

10:30AM – 11:00AM

Networking Break
Location: Conference Foyer

11:00AM – 12:15PM

Breakout Sessions

Session A

The Road Less Travelled - Creating Sales Opportunities in Emerging Markets
There are several challenges to entering emerging markets, especially those that your competitors have not yet identified as having potential.  The savvy company can grow its international sales by leveraging its existing networks, and adapting its products, services, and marketing, to match the unique needs of these challenging markets.  In addition to exploring the opportunities posed by emerging markets, this session will also cover trade barriers, both tariff and non-tariff, that must be recognized and overcome.

Moderator:
Rebecca Armand, Senior Commercial Officer, U.S. Mission to Nigeria
Ryan McManus
,
Global Strategy, Accenture
Steve Janz
, Vice President of International Sales and Business Development, Flow Sciences, Inc.
Tom Robinson
, Vice President, ERD Ltd. Inc.
Location: State E

Session B

Managing Risk, Not Avoiding It: Strategies for Risk Mitigation
Many questions arise when determining what kind of legal redress U.S. companies have if they run into complications while operating in rapidly growing markets. Are the rights of foreign investors or manufacturers protected? Are there particular challenges or complexities in understanding the legal landscapes for smaller companies? This session will help U.S. exporters to ask the right questions and take appropriate steps to protect your company when entering into new business relationships abroad.
Brian Whisler
,
Partner, Baker & McKenzie LLP (Presentation)
Mary Elizabeth Reiss
, Vice President of Compliance and Ethics, RTI
Louise Kern
, Managing Director, GloBIS (Presentation)
Mike Allocca
, President, Allocca Enterprises (Presentation)
Joseph Zeccardi
, Senior Vice President, PNC Bank
Location: State F

12:15PM – 2:00PM

Lunch - Hosted by Western Union Business Solutions
Keynote Remarks:
Elaine Marshall, North Carolina Secretary of State
Location: State Ballroom

2:00PM - 3:15PM

Building a Strategy for the Rapidly Growing and Emerging Markets in Europe
Although it is one of the United States’ oldest and best-established trading partners, the European region continues to present emerging opportunities for U.S. firms.  Turkey and Russia, with large populations and growing income rates, have market potential in sectors like agricultural equipment, energy, and healthcare/medical technologies.  Newer EU Member States such as Poland continue to post economic gains despite Europe’s recent financial turbulence.   The Eurozone itself is undergoing its own emergence from the recent economic crises affecting its members, and now seeks to restore economic stability and strengthen its global trading relationships. This session promises to compare and contrast the diverse business landscapes across the European region.

Moderator
: Chris William, Host of Carolina Business Review
William Czajkowski
,
Commercial Counselor, U.S. Embassy, Warsaw
John Breidenstine
,
Minister Counselor for Commercial Affairs, U.S. Embassy London
Jeffrey Justice
,
Commercial Officer, U.S. Consulate Istanbul
Jonathan Knaus
,
Vice President of Agent Sales & Implementation, Western Union Business Solutions
Bill Adams,
Senior International Economist, PNC Financial Services Group
Location: State Ballroom

3:15PM - 3:45PM

Networking Break
Location: Conference Foyer

3:45PM - 5:00PM

Building a Strategy for the Rapidly Growing and Emerging Markets in Africa
Sub-Saharan Africa is home to 6 of the 10 fastest growing markets in the world. Economic growth in the region is predicted to be between 5 and 7% in coming years.  Most importantly, millions of Africans are finding a path from poverty with the promise of greater opportunities, development and prosperity.  This session will include a discussion of the latest businesses opportunities in Africa’s most promising sectors, including power, energy, health, infrastructure, agribusiness, consumer goods and services.

Moderator
: Holly Vineyard, Deputy Assistant Secretary for Africa, Middle East and South Asia, U.S. Department of Commerce
Larry Farris
, Regional Senior Commercial Officer, U.S. Consulate Johannesburg
Rebecca Armand
,
Senior Commercial Officer, U.S. Mission to Nigeria
Jim Wilson
,
Bureau of African Affairs, Office of Economic Policy Staff, U.S. Dept. of State
Tom Cambell
,
Senior Director, Millennium Challenge Corporation (MCC)
Rick Angiuoni
,
Director, Africa, Global Business Development, Export-Import Bank of the United States
Joel Edge
,
Managing Director, Star Building Systems International Division
Location: State Ballroom

8:00AM - 5:30PM

Commercial Diplomat Appointments (Concurrent)
Location: Congressional

6:30PM - 8:30PM

A Taste of North Carolina Networking Reception
Location: Cobblestone Hall at City Market
215 Wolfe Street, Raleigh (three blocks from the Marriott)

Wednesday, September 18

7:30AM – 8:15AM

Continental Breakfast
Location: Conference Foyer

8:15:AM – 9:00AM

Welcome Remarks and Opening Session: Panama Canal Expansion and Opportunities for U.S. Companies
Moderator
: Chris William, Host of Carolina Business Review
Rodolfo Sabonge
, Executive Vice President for Planning and Business Development of the Panama Canal Authority
Daniel Crocker
, Regional Director for the Western Hemisphere and Former Senior Commercial Officer, U.S. Embassy Panama City
Location: State Ballroom

9:00AM – 10:00AM

Building a Strategy for the Rapidly Growing and Emerging Markets in Asia
With a diverse grouping of economies, Asia is a major destination for U.S. business.  Panel members will discuss the sizable opportunities, current challenges, and keys to successfully navigating distinct markets in the region.  China’s rapid economic growth continues to earn impressive returns for U.S. exports.  The Indian market presents lucrative and diverse opportunities for U.S. exporters with the right products, services, and long-term commitment.  The entry into force of the U.S - Korea free trade agreement translates into countless new opportunities for U.S. manufacturers to sell more goods and services to Korean customers, while ASEAN member countries, with their growing middle class, present both benefits and challenges to U.S. companies.

Moderator
: Chris William, Host of Carolina Business Review
William Zarit
,
Minister for Commercial Affairs, U.S. Embassy Beijing
Sarah Kemp
,
Commercial Counselor, U.S. Embassy Hanoi
Holly Vineyard
,
Deputy Assistant Secretary for Africa, Middle East and South Asia, U.S. Department of Commerce
Mitch Larsen
,
Counselor for Commercial Affairs, U.S. Embassy Seoul
Mike Viniconis,
Argus Fire Control
Location: State Ballroom

10:00AM – 10:30AM

Networking Break
Location: Conference Foyer

10:30AM – 11:30AM

Building a Strategy for the Rapidly Growing and Emerging Markets in the Middle East and North Africa
The Middle East and North Africa are regions of great opportunity for all types of companies, not just large multinationals. Business in these regions can be challenging as well as rewarding. In Saudi Arabia, the windfall of higher oil revenues creates substantial commercial opportunities for U.S. companies. As the world’s leading oil producer and exporter, Saudi Arabia recognizes the economic need to balance rising oil export revenues with higher volumes of foreign imports. Egypt is also a major oil and gas producer with a diversified economy and a strategic position between North Africa, the Eastern Mediterranean and the Gulf. The UAE, a wealthy nation and dynamic market, has long been recognized as the commercial and business hub of the Gulf. With its inviting business environment, the UAE has transformed itself into a truly international center for commerce and trade. This session promises to address the contrasting realities on the ground while exploring short and long-term opportunities for U.S. business interests in this region.

Moderator:
William Fanjoy, Director, U.S. Commercial Service – Virginia/DC
Dennis Simmons
,
Deputy Senior Commercial Officer, U.S. Embassy Cairo
Dao Le
,
Senior Commercial Officer, U.S. Embassy Kuwait City
Robert Bannerman
, Principal Commercial Officer, U.S. Consulate Dubai
Ross Ensor
, Vice President, Corporate International Director, Leo A Daly
Location: State Ballroom

11:30AM – 12:30PM

Breakout Sessions

Session A

Diverse Technology Environments and the Impact on International Marketing
Online and mobile promotions should be based on understanding the IT landscape in emerging international markets. What are the various internet and mobile phone penetration rates? Is social media truly a global phenomenon that should be taken into account by SMEs seeking to build their global brand? This session promises to answer these and other questions surrounding your international on-line marketing strategy.

Moderator:
Duncan Archibald, Commercial Specialist, U.S. Consulate Sydney
Steven Wells
,
Managing Partner, KoMarketing Associates (Presentation)
Casie Gillette
, Director of Online Market, KoMarketing Associates.
Location: State E

Session B

Contract Considerations and Dispute Resolution in Challenging Overseas Climates
Many questions arise when determining what kind of legal redress U.S. companies have if they run into complications while operating in rapidly growing markets. Are the rights of foreign investors or manufacturers protected? Are there particular challenges or complexities in understanding the legal landscapes for smaller companies? This session will help U.S. exporters to ask the right questions and take appropriate steps to protect your company when entering into new business relationships abroad.

Moderator:
Danny DeVito, Regional Director, Europe, U.S. Commercial Service
William Harazin
, Principal, William D Harazin, PLLC
Jonathan Szucs
, Engineering Manager, Advanced Superabrasives Inc.
Location: State F

12:30PM – 1:45PM

Lunch
Keynote Remarks and Presentation of Export Achievement Certificates:

Judy Reinke
, Acting Assistant Secretary for Trade Promotion and Director General, U.S. Commercial Service
Location: State Ballroom

1:45PM – 2:45PM

Building a Strategy for the Rapidly Growing and Emerging Markets in the Americas
The Americas region represents perhaps the hottest and most accessible export market for U.S. goods and services.  In fact, exports to Canada and Latin America represented nearly half of all U.S. goods exports in 2012, and grew nearly twice as fast as exports to the rest of the world. Mexico, with its rapidly growing economy, allows U.S. exporters to use it as a springboard to expand to multiple high-quality markets within Latin America.  Looking south, the United States has ten additional FTA partner countries, including our two newest – Colombia and Panama - which provide tremendous opportunities for U.S. exporters.  Meanwhile, Brazil’s growth, size, and diversified economy offers numerous opportunities – and challenges - in key sectors.  Learn how you can take advantage of these markets from U.S. Commercial Diplomats serving in these countries and hear about real export strategies and experiences from a U.S. company that has been successfully selling into the region for a number of years.

Moderator
: Daniel Crocker, Regional Director for the Western Hemisphere, U.S. Commercial Service
Nicole DeSilvis
,
Commercial Attaché, U.S. Embassy Bogota
John Howell
,
Principal Commercial Officer, U.S. Consulate Monterrey
Devin Rambo
,
Principal Commercial Officer, U.S. Embassy Brasília
Ellen Lenny-Pessagno
,
Senior Commercial Officer, U.S. Embassy Santiago
Rick Ortiz
, Commercial Counselor, U.S. Embassy Ottawa
Jason Reiner
, Latin America Business Manager, Des-Case Corporation
Location: State Ballroom

3:00PM – 4:00PM

Breakout Sessions

Session A

Augment Your Financial Strategy Based on Distinctive Banking Landscapes
Banking landscapes and credit culture vary in these evolving economies. The ever-volatile foreign exchange market also impacts your exports regardless of whether you have an active currency strategy or if you simply bill your customers in U.S. dollars. The presenters will provide current news and information on the sophistication level of foreign banks, their willingness to lend to your buyers, and the interest rate environment. Learn what exporters can do to offer financing terms to their buyers to protect payment, increase sales and remain competitive. This discussion will also include the different market dynamics, how currency movements shape the decisions of foreign buyers and how you can make it easier for those buyers to choose your products or services.
Eddy Mayan
, Director, Office of International Business & Protocol, State of New Jersey Department of State
Matthew Lewis
,
Director, Partnerships & Alliances, Western Union Business Solutions (Presentation)
Michael Filchock
,
Director, Global Trade Solutions, SunTrust Bank (Presentation)
Location: State E

Session B

Resources for Identifying and Winning Overseas Procurement and Projects
Identifying and winning international public tenders and procurements can be a challenge for U.S. companies.  The presenters on this panel will lend their real world experience and expertise to help you understand what resources are available and how to develop better strategies for pursuing foreign government funded opportunities.   Resources such as the procurement pipelines with the regional development banks, the U.S. Commercial Service’s Advocacy Center, along with strategies on developing successful partnerships will be explored.

Moderator:
Rick Ortiz, Commercial Counselor, U.S. Embassy Ottawa
Tom Campbell
,
Senior Director, Millennium Challenge Corporation (MCC)
Mohammad Ali,
Chief Procurement Officer, RTI International
Americo Tadeu
, Deputy Director, Advocacy Center, U.S. Department of Commerce
Location: State F

8:00AM – 5:00PM

Commercial Diplomat Appointments (Concurrent)
Location: Congressional Room

 

Business to Business Appointments with Foreign Buyers (Concurrent)
Location: University Room


Program Concludes