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Overview

PERU – General Information

Official Name: República del Perú

Population: 29,248,943 (July 2011est.)

Capital: Lima

Currency: Nuevo Sol

Exchange Rate: 2.75 Nuevos Soles per US$ 1

Official Languages: Spanish and Quechua

Religions: Roman Catholic (81.3%), Evangelical (12.5%), Other (3.3%), Unspecified or none (2.9%)

GDP per capita (PPP): $9,200 (2010 est.)

GDP Real Growth Rate: 8.8% (2010 est.)

GDP (Purchasing Power Parity): $275.7 billion (2010 est.)

GDP (Official exchange rate): 152.8 billion (2010 est.)

Electricity: 220 volts / 60 Hz

Telephone Country Code: 51 -

Telephone Area Codes: Lima - 1; Arequipa - 54; Trujillo - 44; Iquitos - 94; Cusco - 84; Tumbes - 72

GOVERNMENT

Head of State and Government: President Ollanta Humala Tasso (July 2011) Legislative Branch: Congress (120 members; elected by popular vote for a five-year term)

Political Division: 25 Regions

ECONOMY

Estimated imports from Peru US$ 5.1 billion (2010 est.)

Total Peruvian Imports: US$ 28.82 billion (2010 est.)

Estimated US$6.7 billion in US exports (2010 est.)

Total Peruvian Exports: US$ 35.56 billion (2010 est.)

Main Agricultural Products: asparagus, coffee, cocoa, cotton, sugarcane, rice, potatoes, corn, plantains, grapes, oranges, pineapples, guavas, bananas, apples, lemons, pears, coca, tomatoes, mango, barley, medicinal plants, palm oil, marigold, onion, wheat, dry beans; poultry, beef, dairy products; fish; guinea pigs

Main Mined Products: Copper, lead, zinc, silver, iron, antimony, manganese, coal, phosphorus.

Main Manufactured Products: Steel, paints, plastics, pharmaceuticals, fertilizers, automobiles, trucks, buses.

Main Exports: Copper, silver, iron, lead, zinc, cotton, sugar, coffee, woolen products, fish and fish products.

Main Imports: Industrial chemicals, mining equipment, plastic materials and resins, trucks and buses, auto parts, electronic equipment, processed foods, wines and liquors, machinery, grains, meats, textiles.

Market Entry Strategy

U.S. products and services are highly regarded in the Peruvian market as are U.S. marketing techniques. U.S. companies are advised to appoint local representatives to investigate market opportunities and to participate in business operations. Retaining local legal counsel is essential. Caution should be exercised when responding to a Peruvian government bid for products or services to ensure it is a valid bid that conforms to the prevailing regulations. U.S. exporters may wish to contact the Commercial Service (U.S. Department of Commerce) at the Embassy, to obtain a market briefing, assistance in locating an agent, distributor, partner or arranging appointments during a business trip to Peru (Gold Key Service). The Foreign Agricultural Service and Economic Section (U.S. Department of State) can also provide briefings on the economic, financial, and investment climate in Peru.