According to a September 2009 study published by comScore, a digital market research firm, Google web sites are the most popular sites in Brazil, with 26.6 million visitors, having grown 12 percent during the past year. Microsoft sites ranked second with 25.2 million visitors, followed by Brazilian UOL (20.6 million visitors), Yahoo! sites (17.4 million visitors) and Terra – Telefonica (16.8 million visitors). Six of the top 15 ranked sites were Brazilian, the fastest growing of which was media company Grupo Abril, which grew 79 percent during the previous year to more than eight million visitors in September 2009. Information on how to advertise on Google.com.br is provided on the site’s main page.
No. Any language can be indexed.
Not necessary. But if the foreign company wants to have a local domain “.com.br” the company will need to have a local legal representative. The domain must be registered at http://registro.br
Yes. Some popular on-line market places are
Yes. According to comScore, Google Orkut has a dominant position in social networking (96.0 percent of time spent), as does Google Maps in the maps category (70.9 percent of time spent) and Google-owned YouTube in the multimedia category (91.6 percent). Facebook also increased its participation significantly during the past year.
There are no restrictions on pop ups.
No – Brazil tends to follow the same rules that are applied in the U.S. Lotteries. Games are also allowed.
A buyer is free to purchase things over the Internet. The Brazilian Central Bank is trying to track Internet transactions in order to control the remittance of money to other countries but these new rules are still not in place.
Internet transactions as well as digital signatures are recognized as legal operations but it is strongly suggested that U.S. companies consult with a local law firm to avoid legal problems in the future.
U.S. exporters may sell directly to Brazilian consumers or distributors. However different Brazilian customs rules apply to these types of transactions. As far as shipments to distributors or Brazilian Trading companies, U.S. exporters can only sell to Brazilian companies that are registered with the Secretetariat of Foreign Trade (SECEX) of the Ministry of Development, Industry and Commerce (MDIC). SECEX plays a central role in the implementation of directives on trade issues in general. With respect to sales to end users or consumers, U.S. exporters may ship the goods directly to them.
No. There is no such seal in Brazil.
It is always suggested to use a competent local attorney. The price will depend on the complexity of the dispute.
No. If a U.S. company wants to participate in the local government procurements via Internet, the U.S. company will need to have a local representative. Joint ventures/Licensing agreements are the best way to compete in the segments of the government procurement market or in other markets subject to government regulation such as telecommunications and energy. Usually joint ventures are established through two main legal formats: “sociedades anonimas” or “limitadas,” which are legally similar to corporations and limited partnership in the U.S.
Licensing agreements are common forms of accessing the Brazilian market. Use of a competent local attorney in structuring such an arrangement is advised. All licensing and technical assistance agreements, including trademark licenses, must be registered with the Brazilian Industrial Property Institute (INPI) at http://www.inpi.gov.br.
U.S. exporters selling via the Internet should pay close attention to the delivery dates established during the transaction. The state of Sao Paulo has just passed a law that imposes fines for companies that do not comply with the delivery dates. Usually the other states of the country tend to follow what is established by the State of Sao Paulo.
U.S. companies interested in additional information about Internet-E-Commerce in Brazil should contact the U.S. Commercial Service in Brazil, Ms. Ebe Raso, Business Development Specialist, at Ebe.firstname.lastname@example.org.
U.S. companies also can check at the following websites for additional information about the Internet in Brazil: