Conference Program

September 7-9, 2016

Wednesday, September 7, 2016

5:30 p.m. – 6:30 p.m.

Trade Winds Latin America Briefing

Location: TBC

6:30 p.m. – 8:30 p.m.

Trade Winds Welcome Reception

Location: Pool Deck

Thursday, September 8, 2016

Morning Program

 

9:00 a.m. – 9:30 a.m.

Welcome to Trade Winds Latin America

Location: San Cristobal AB

9:30 a.m. – 10:30 a.m.

Market Focus – The Ease of Doing Business in Chile

Location: San Cristobal AB

Chile continues to be one of the most open and stable markets in Latin America, consistently ranking high on scales of competitiveness, transparency, and economic freedom. The World Bank Ease of Doing Business ranked Chile 1st in South America and the country of 18 million continues to be a strong trading partner and export destination for U.S. companies, largely due to its open market policies, zero tariffs, stable democratic government, solid business practices, and low corruption. This session will explore the successes and lessons learned in the past 12 years of free trade between the United States and Chile, highlighting the growing opportunities that exist in a variety of industries, from energy to housing and education, and discussing why many U.S. companies consider Chile an excellent platform for doing business throughout Latin America's Southern Cone.

10:30 a.m. – 11:00 a.m.

Coffee and Networking

Location: Foyer

11:00 a.m. – 12:00 p.m.

A Region in Transition – The Outlook for Latin America

Location: San Cristobal AB

Despite a difficult start to the year in parts of Latin American – driven in many cases by the slowing of China's economy and a decline in the prices of many of the region's natural resource exports – the overall economic outlook for the region is positive and most countries continue to experience modest, sustainable growth with positive projections for 2016 and beyond. Latin America remains an extremely attractive destination for U.S. exporters, and demand for high-value American goods and services among the region's consumers has never been higher. How should U.S. exporters continue to position themselves in the region and how will the Trans-Pacific Partnership help develop new markets for U.S. exporters? This session will focus on the economic outlook at the regional and sub-regional level and offers insight into business opportunities and risk mitigation strategies that U.S. exporters should consider as Latin America transitions to meet its evolving economic needs.

12:15 p.m. – 1:30 p.m.

Luncheon Keynote

Location: El Bohio

1:45 p.m. – 2:45 p.m.

Free Trade Agreements – Gateways to New Market Opportunities

Location: San Cristobal AB

The U.S. has 11 of its 20 Free Trade Agreement (FTA) partnerships in the Western Hemisphere, with more than 40 percent of total U.S. exports going to countries in the Americas. In addition to low or zero tariff rates on merchandise, these FTAs increase transparency, improve the business environment for services and government procurement, and reduce market access barriers in areas such as intellectual property rights, standards, and customs procedures, making these markets even more attractive for U.S. exporters. In addition to offering insights into how your company can use these agreements to begin exporting to the region, this session will discuss the benefits of new 21st Century Trade Agreements like the Trans-Pacific Partnership and how you can leverage existing FTAs to easily expand your exports to multiple markets in Latin America and improve your business's bottom line.

2:45 p.m. – 3:45 p.m.

CAFTA at 10: How to Boost Your Sales to Central America and the Caribbean

Location: San Cristobal AB

The Dominican Republic-Central America Free Trade Agreement (CAFTA-DR), now ten years in force, provides a vehicle for U.S. exporters to sell their goods and services to El Salvador, Honduras, Guatemala, Nicaragua, Costa Rica, and the Dominican Republic completely duty-free. In 2015 U.S. goods exports to the CAFTA-DR region totaled more than $32 billion, up 99 percent from pre-CAFTA-DR trade. This session will explore these robust and growing markets and feature vital information on how to exploit opportunities in these often overlooked regions that can’t be ignored.   

3:45 p.m. – 4:15 p.m.

Coffee and Networking

Location: Foyer

4:15 p.m. – 5:15 p.m.

eCommerce – Delivering Your Products to Latin America’s Consumers

Location: San Cristobal AB

By 2020, Latin America's population is expected to swell to 640 million, consuming a significantly greater quantity and diversity of products and services than even just a few years ago. An increasingly large percentage of Latin America's consumer base will have been raised in an interconnected environment where online shopping is the norm and fast, doorstep delivery is an expectation. With these trends in mind and the cross-border e-commerce trade growing in importance, U.S. exporters need to be aware of the platforms and services that Latin American consumers are growing accustomed to regularly utilizing. This session will provide an overview of key issues associated with e-commerce infrastructure, payment, fulfillment, and business and consumer behavior In Latin America.

7:00 p.m. – 9:00 p.m.

Trade Winds Official Reception

Location: TBC

Friday, September 9, 2016

Morning Program

 

9:00 a.m. – 10:00 a.m.

What do Recent Developments in Argentina and Brazil Mean for U.S. Exporters?

Location: San Cristobal B

Recent changes in government and shifting economic fortunes in Argentina and Brazil mean new opportunities and new risks for U.S. companies and their commercial partners in two of Latin America's largest markets. What strategies should U.S. exporters consider to ensure they make the most of these transitions, while sufficiently protecting themselves from evolving credit, financial, and political risks? This session will highlight recent developments in these two countries, while exploring what these transitions mean for U.S. companies doing business, or considering doing business, in these changing environments.

10:00 a.m. – 11:00 a.m.

Workshop – Understanding Rules of Origin

Location: San Cristobal B

A proper understanding of Rules of Origin and their application is critical for any exporter interested in taking advantage of the preferential access to foreign markets offered through U.S. trade agreements. While determining the origin of your product is a seemingly simply process, in an increasingly global marketplace where products are commonly composed of inputs from various geographical locations, it can be often be difficult to determine the origin of a good. This workshop will explore the process for determining origin, highlighting common mistakes and misconceptions, and provide you an opportunity to get answers from experts.

10:30 a.m. – 11:00 a.m.

Coffee and Networking

Location: Foyer

11:00 a.m. – 12:00 p.m.

Workshop – Public-Private Partnerships in Latin America

Location: San Cristobal B

Many Latin American countries have become adept at leveraging private sector investment in public works projects, infrastructure, healthcare, and beyond through the use of public-private partnerships (PPPs). The use of PPPs by Latin American governments are expected to continue expanding, particularly as government budgets are cut in the near- and medium-term. This workshop will explore trends in PPPs across Latin America and discuss opportunities for U.S. exporters as part of these arrangements.

12:00 p.m. – 1:30 p.m.

Network Lunch & Closing Remarks

Location: Bohio

1:30 a.m. – 2:30 p.m.

Find Your Next Market – Expanding and Diversifying Sales in Latin America

Location: San Cristobal B

Businesses that exports to only one country generates an average of $375k in annual export sales, while those that export to five or more markets generate nearly $3 million. Want to quickly determine to which markets your company may be positioned to expand? This workshop will introduce you to a variety of resources and techniques, including the Department of Commerce's Look South Tool, which will allow you to strategize more effectively and quickly compare market exports.

2:30 p.m. – 3:30 p.m.

Workshop – Expand and Optimize your Online Presence in Latin America

Location: San Cristobal B

Latin Americans are spending an increasingly large percentage of their time online. As such, it is critical that U.S. exporters are well positioned to engage potential customers through their websites and social media. This session will provide an overview of international digital marketing trends in the region, from social media to mobile marketing. Learn about the best online platforms to engage international customers, with special considerations on reaching the mobile customer and how move them to your localized e-commerce site. Finally learn how to bring it all together - determine the right strategies and platforms for your online marketing campaign in Latin America.



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  Notice to Visitors!


  The link you have chosen will take you to a non-U.S. Government website.

  If the page does not appear in 5 seconds, please click this: outside web site

  BuyUSA.gov is managed by the International Trade Administration and external links are covered by its website disclaimer statement.