In November 2013, the U.S. Commercial Service (USCS) in London hosted a webinar entitled “Franchising in the UK: The Challenges U.S. Brands Face and How to Overcome Them”. This webinar provided in-depth information about the challenges U.S. franchisors face when entering the UK market and how to mitigate them. Continuing on the theme of UK market information, USCS London is pleased to host a free follow up webinar: “The Value of British Franchise Association (bfa) Accreditation to U.S. Franchisors Expanding Into the UK”.
Please join us on Thursday January 23, 2014 at 10am EST to learn more about the British Franchise Association (bfa) and its Exhibition Accreditation, as well as the British & International Franchise Exhibition 2014. The discussion will cover:
All attendees to this free webinar will also be able to download the recording of our November 2013 webinar, free of charge.
Carly Liaromatis and Kelly Blackmore-Lee will speak about the bfa and how bfa Exhibition Accreditation is often the first step of its membership process. Adrian Goodsell of Venture Marketing Group will speak about the British & International Franchise Exhibition and how exhibiting at the show can fit into a U.S. franchisor’s overall entry strategy for the UK. Chrystal Denys of the U.S. Commercial Service will give a general overview of the UK franchising market before opening the floor to questions.
Taking place in March 2014 at London Olympia, the British and International Franchise Exhibition has been granted Trade Fair Certification by the U.S. Department of Commerce. Please visit the Featured Events section of our website for more information.
Thursday, January 23, 2014
10:00 AM Eastern Standard Time
Carly Liaromatis, British Franchise Association
Kelly Blackmore-Lee, British Franchise Association
Chrystal Denys, U.S. Commercial Service London
For more information and to register, please contact Chrystal Denys.