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CSUK Hosting a Free Webinar for U.S. Franchisors: “The Value of British Franchise Association (bfa) Accreditation to U.S. Franchisors Expanding Into the UK”

In November 2013, the U.S. Commercial Service (USCS) in London hosted a webinar entitled “Franchising in the UK: The Challenges U.S. Brands Face and How to Overcome Them”. This webinar provided in-depth information about the challenges U.S. franchisors face when entering the UK market and how to mitigate them. Continuing on the theme of UK market information, USCS London is pleased to host a free follow up webinar: “The Value of British Franchise Association (bfa) Accreditation to U.S. Franchisors Expanding Into the UK”.

Please join us on Thursday January 23, 2014 at 10am EST to learn more about the British Franchise Association (bfa) and its Exhibition Accreditation, as well as the British & International Franchise Exhibition 2014. The discussion will cover:

  • Why does the bfa exist and how does it operate?
  • Who are the members of the bfa?
  • The bfa’s role prior to and at the British & International Franchise Exhibition
  • The value of bfa Exhibition Accreditation.
  • What does a U.S. franchisor stand to gain from Exhibition Accreditation and from bfa membership?
  • How does the Exhibition Accreditation process work?

All attendees to this free webinar will also be able to download the recording of our November 2013 webinar, free of charge.

Carly Liaromatis and Kelly Blackmore-Lee will speak about the bfa and how bfa Exhibition Accreditation is often the first step of its membership process. Adrian Goodsell of Venture Marketing Group will speak about the British & International Franchise Exhibition and how exhibiting at the show can fit into a U.S. franchisor’s overall entry strategy for the UK. Chrystal Denys of the U.S. Commercial Service will give a general overview of the UK franchising market before opening the floor to questions.

Taking place in March 2014 at London Olympia, the British and International Franchise Exhibition has been granted Trade Fair Certification by the U.S. Department of Commerce. Please visit the Featured Events section of our website for more information.

Webinar Details


Thursday, January 23, 2014


10:00 AM Eastern Standard Time




Carly Liaromatis, British Franchise Association


Kelly Blackmore-Lee, British Franchise Association


Adrian Goodsell, Venture Marketing Group/British & Int’l Franchise Exhibition


Chrystal Denys, U.S. Commercial Service London

Click here to download a PDF flyer of the information on this page


For more information and to register, please contact Chrystal Denys.